Senior Content Strategist
Tobin is the Senior Content Strategist at JLH Strategies. For more than two decades, Tobin’s career as a journalist, essayist, editor, and content creator has been guided by a single conviction: WORDS MATTER. It is with this in mind that she works with each client to cultivate their distinct voice and messaging, ensuring that it accurately and artfully reflects their brand, conveys their mission, and enhances their efforts effecting positive and lasting change. While Tobin’s process is a collaborative one, her clients ultimately feel an ownership of the words she’s written on their behalf. They are simply the words they’d been looking for and engaged Tobin to help find.
An Austin native, Tobin attended Barnard College at Columbia University and graduated from the University of Pennsylvania with a degree in English and Art History. After nearly a decade in Manhattan, Tobin returned to Texas, first moving to the West Texas town of Marfa then returning to Austin, where she currently lives with her dog, Mr. Novak, and cat, Gertrude.